Martin Batterberry – Commercial Director, Aerospace, Defence & National Security
Greater client expectations and more challenging and dynamic commercial terms are leading to increased levels of uncertainty and risk. During this session, Martin Batterberry, will discuss the pitfalls of traditional pricing and contracting methods and will explore how alternative commercial innovation ideas and principals can create competitive advantage.
Andrew Peck – Innovation Consultant
How well are the challenges we face represented in Hollywood? Are things easier or more difficult than our onscreen doppelgangers suggest? What advice would we give a director about increasing realism in his film without putting his audience to sleep? Can Hollywood teach us anything?